The long and short of it...

The debate about balancing a long-term and short-term approach to marketing is one that continually chunters on, and it's skilfully...

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Always Be Mentioning ABM

Ahh, ABM...  or should that be ARRRRGHHH ABM!!!

ABM is the topic of conversation in B2B marketing that never dies. If the world were...

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The power of slogans

Did you know the word slogan comes from the ancient Scottish Gaelic for "War Cry"? Fun fact of the day.

Helen Edwards beautifully and...

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A word or two on context...

Look, we're all sick and tired of hearing the word "unprecedented" (global pandemics have happened before, so there is precedent) but for...

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